About Our Company

Don and Family

Lyons Investment Group

37+ Years Experience

Lyons Investment Group is deeply committed to providing our clients with the highest level of service, with a comprehensive portfolio of Insurance and Wealth Management products and services for individuals and businesses.

Don Lyons, President of Lyons Investment Group, has more than 37 years of experience and has established a reputation for professionalism in meeting his clients’ needs. His office is dedicated to helping individuals, families, and businesses find the best solutions to address their needs.

Regarding Investments, we aim to offer a balance intended to meet your overall financial goals and risk/reward tolerance. The objective of Lyons Investment Group is to establish a total solution to grow and preserve one’s wealth, tailored to each individual’s circumstances.

Featured Associates

Don Lyons


Don Lyons received a degree in finance from UTA, majoring in portfolio and security analysis while minoring in economics. Don has worked extensively with individuals and business owners as an Ameritas Investment Company, LLC Securities Representative for 37 years.

He has Series 6, 7, and 63 and is an IAR and RIA through Ameritas Investment Corp. As a portfolio manager, Don creates individualized and customized portfolios to meet the objectives of his clients. Don’s practice also provides extensive financial and retirement planning utilizing Financial Profiles & NaviPlan to create a personalized analysis, asset allocation, and an overall plan moving forward

Jean Starkey

Executive Assistant

As Assistant to Don Lyons for 30 years, Jean continues to enjoy working to provide clients with quality service. She has a BA from UTA. Organization is Jean’s number one tool that she brings to the table.

Being organized allows her to bring the level of detail needed to support Don. She is constantly growing and learning so that she and Don are current with industry trends and client’s needs.

Brent Matthews

Benefits Consultant

Brent Matthews is an employee benefits vice president at Higginbotham. An acknowledged industry innovator, business leader, and MVP for leading insurance carriers, Mr. Matthews brings over 30 years of experience working in the highest echelons of his industry. 

He is experienced with the complex financial and risk management needs of businesses across the United States. Mr. Matthews’ commitment to business owners is evident through the support, leadership, and capability he creates for them, as well as in the disciplined accountability he provides to ensure concepts and programs are enacted seamlessly. He has recently completed his ELAP certification and has become a resource for” reference-based pricing” consulting.

 Mr.Matthews” strong commitment to his industry is evidenced in his distinguished membership with the top trade associations and professional coaching programs. He is also a competitive athlete with achievements at his alma mater, Texas A&M’s renowned track and field program, and in the marathons he competed in over the last several years in New York City, Paris, and Rome. Mr. Matthews makes his home in Los Angeles and Dallas and is the father of three children.

Jeff Smalley

M.A. Finance, CAP®, CFP®, CLU®, CHFC®

Jeff Smalley is a Financial Planning Consultant with Ameritas Investment Company, LLC. He has
been with Ameritas Investment Company, LLC for over 21 years. As such, he works with Don Lyons
and Lyons Investment Group as a strategic partner to help clients understand
their assets and financial goals to create a comprehensive strategy. The overall planning
can range from providing tax strategies, retirement planning, estate planning strategies, appropriate
insurance products, and planning for financial gift-giving and inheritances.

George Janson

Insurance Agent

George Janson with Janson Insurance Agency specializes in property and casualty insurance. A
graduate of Fort Lewis College with degrees in Molecular Biology and Chemistry, George has been in
business over 28 years and is a Strategic Partner working with our individuals and small to medium
sized businesses to mitigate risk management for their property & and casualty needs. Janson Insurance
The agency is a multi-year “5 Star” award recipient and a member of Trusted Choice insurance advisors.