About Our Company
Lyons Investment Group
37+ Years Experience
Lyons Investment Group is deeply committed to providing our clients with the highest level of service, with a comprehensive portfolio of Insurance and Wealth Management products and services for individuals and businesses.
Don Lyons, President of Lyons Investment Group, has over 37 years of experience and has established a professional reputation for meeting his client’s needs. His office is dedicated to helping individuals, families, and businesses find solutions to their problems.
Regarding Investments, we aim to offer a balance intended to meet your overall financial goals and risk/reward tolerance. Lyons Investment Group’s objective is to establish a total solution to grow and preserve one’s wealth, tailored to each individual’s circumstances.
Don Lyons*
President
Don Lyons received a degree in finance from UTA, majoring in portfolio and security analysis while minoring in economics. Don has worked extensively with individuals and business owners as an Ameritas Investment Company, LLC Securities Representative for 37 years.
Don Lyons has Series 6, 7, and 63 and is a registered representative through Ameritas Investment Company, LLC, and an Investment Advisor Representative (IAR) through Ameritas Advisory Services, LLC. As a portfolio manager, Don creates individualized and customized portfolios to meet the objectives of his clients. Don’s practice also provides extensive financial and retirement planning utilizing Financial Profiles & NaviPlan to create a personalized analysis, asset allocation, and an overall plan moving forward
Jean Starkey
Executive Assistant
As Assistant to Don Lyons for 30 years, Jean continues to enjoy working to provide clients with quality service. She has a BA from UTA. Organization is Jean’s number one tool that she brings to the table.
Being organized allows her to bring the level of detail needed to support Don. She is constantly growing and learning so that she and Don are current with industry trends and client’s needs.
“Associated with AIC in a non-registered capacity.”
Brent Matthews
Benefits Consultant
Brent Matthews is an employee benefits vice president at Higginbotham. An acknowledged industry innovator, business leader, and MVP for leading insurance carriers, Mr. Matthews brings over 30 years of experience working in the highest echelons of his industry.
He is experienced with the complex financial and risk management needs of businesses across the United States. Mr. Matthews’ commitment to business owners is evident through the support, leadership, and capability he creates for them, as well as in the disciplined accountability he provides to ensure concepts and programs are enacted seamlessly. He has recently completed his ELAP certification and has become a resource for” reference-based pricing” consulting.
Mr.Matthews” strong commitment to his industry is evidenced in his distinguished membership with the top trade associations and professional coaching programs. He is also a competitive athlete with achievements at his alma mater, Texas A&M’s renowned track and field program, and in the marathons he competed in over the last several years in New York City, Paris, and Rome. Mr. Matthews makes his home in Los Angeles and Dallas and is the father of three children.
“Independent Contractor and not associated with AIC.”
George Janson
Insurance Agent
George Janson with Janson Insurance Agency specializes in property and casualty insurance. Agraduate of Fort Lewis College with degrees in Molecular Biology and Chemistry, George has been inbusiness over 28 years and is a Strategic Partner working with our individuals and small to mediumsized businesses to mitigate risk management for their property & and casualty needs.
Janson Insurance“Independent Contractor and not associated with AIC.”
“We are proud to work closely with the Ameritas Advanced Planning Team, providing clients with access to specialized knowledge and resources for advanced financial strategies.”
*Donald R. Lyons offers products and services using the following business names: Lyons Investment Group – insurance and financial services | Ameritas Investment Company, LLC (AIC), Member FINRA/SIPC – securities and investments | Ameritas Advisory Services (AAS) – investment advisory services. AIC and AAS are not affiliated with Lyons Investment Group.
Licensed In: AL CA, CO, CT, FL, GA, ID, MD, MI, MS,MN,NE,NJ,NM,NY, NC, OK,PA, TN,TX,VA,WV
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Products and services are limited to residents of states where the representative is registered. This is not an offer of securities in any jurisdiction, nor is it specifically directed to a resident of any jurisdiction. As with any security, request a prospectus from your representative. Read it carefully before you invest or send money. A representative will contact you to provide requested information. Representatives of AIC and AAS do not provide tax or legal advice. Please consult your tax advisor or attorney regarding your situation.